Page 67 - MBRF PR REPORT - AUGUST 2025

8/22/25, 9:53 AM MBRF launches Knowledge Lounge in Egypt to inspire Arab readers | Emirates News Agency
ALEXANDRIA, 21st August, 2025 (WAM) -- The
Mohammed bin Rashid Al Maktoum Knowledge

Foundation (MBRF) launched its Knowledge Lounge
initiative in the Arab Republic of Egypt as part of its

constant efforts to instill a culture of quality reading in the
Arabic language and nurture the youth’s intellectual
potential.

The launch was held at the Bibliotheca Alexandrina,
during a session moderated by writer Said Mahmoud and

attended by prominent literary and cultural figures.
Jamal bin Huwaireb, CEO of MBRF, said, “The launch of
the Knowledge Lounge in Egypt marks a significant

milestone in MBRF’s regional expansion strategy, which
aims to promote our projects across all Arab knowledge

capitals. It further showcases our goal to encourage
reading among Arab youth, supporting them in broadening
their prospects and improving their expertise across

various intellectual and knowledge fields. Furthermore, its
launch at the Bibliotheca Alexandrina aligns with our belief

in the importance of this historical monument, which
serves as a beacon of science, knowledge, and creativity.
The move reiterates our commitment to developing and

implementing initiatives that empower minds, refine skills,
and promote openness and knowledge dissemination.”

During the session, discussions were held on the history
and expansion of the Knowledge Lounge initiative since
its launch, especially its key focus on supporting Arab

authors and literature. Furthermore, participants
highlighted the success of the Knowledge Lounge in

Canada, which boosted its impact and support for Arab
writers by encouraging Arabic reading among expatriate
communities.

The discussions highlighted the initiative’s entry into
Egypt, where it will follow the same steps. It will focus on
spotlighting Egyptian authors and enhancing readership

within its sustainable framework. The initiative has also
proven its success and continuity as a notable reading

club locally and internationally.

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