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8/22/25, 9:55 AM MBRF Launches Knowledge Lounge In Egypt To Inspire Reading - OneArabia
MBRF Launches Knowledge Lounge In Egypt To Inspire Arab Readers And
Promote Literacy

By OneArabia
Published: Thursday, August 21, 2025, 16:00 [GST] The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) has introduced its Knowledge
Lounge initiative in Egypt. This effort is part of their ongoing mission to promote quality reading in Arabic and develop the intellectual potential of young people. The
launch event took place at the Bibliotheca Alexandrina, with writer Said Mahmoud moderating a session attended by notable literary and cultural personalities.

Jamal bin Huwaireb, CEO of MBRF, stated, "The launch of the Knowledge Lounge in Egypt marks a significant milestone in MBRF’s regional expansion strategy, which
aims to promote our projects across all Arab knowledge capitals. It further showcases our goal to encourage reading among Arab youth, supporting them in broadening
their prospects and improving their expertise across various intellectual and knowledge fields. Furthermore, its launch at the Bibliotheca Alexandrina aligns with our
belief in the importance of this historical monument, which serves as a beacon of science, knowledge, and creativity. The move reiterates our commitment to developing
and implementing initiatives that empower minds, refine skills, and promote openness and knowledge dissemination."

The initiative's entry into Egypt will follow similar steps as its previous implementations. It aims to highlight Egyptian authors while enhancing readership through a
sustainable framework. This approach has already proven successful locally and internationally as a prominent reading club.

During the session, discussions revolved around the history and growth of the Knowledge Lounge since its inception. A key focus was on supporting Arab authors and
literature. Participants also noted the success of the initiative in Canada, where it encouraged Arabic reading among expatriate communities.

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