Page 34 - JGROUP PR REPORT APRIL 2025
P. 34
GroupM, JCDecaux Play+, Blis collab to drive
Huawei campaign success
Story by Anup Oommen
• 20h •
2 min read
Huawei© Provided by Campaignme.com
The success behind an omnichannel campaign for Huawei – which
witnessed GroupM, JCDecaux Play+ and Blis collaborate – was recently revealed at the JCDecaux
Play+ programmatic launch event in Dubai.
The campaign, specially tailored for the launch of Huawei’s luxury phone Mate XT, aimed to position
the device as a premium offering and raise awareness among the brand’s target audience
segments.
Huawei’s primary objective was to position the device as a premium offering and raise awareness
among the target audience. In line with this, Blis, JCDecaux Play+, and Group M collaborated to
deliver a solution that combines the diverse capabilities of programmatic Digital Out-of-Home
(pDOOH) and geotargeted mobile advertising.
https://www.msn.com/en-ae/news/other/groupm-jcdecaux-play-blis-collab-to-drive-huawei-
campaign-success/ar-AA1CSWMI?ocid=BingNewsSerp
