Page 30 - JGROUP PR REPORT APRIL 2025

4/15/25, 11:27 AM Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M - Middle East News 247
The campaign, specially tailored for the launch of Huawei’s premium luxury phone ‘Mate XT’, aimed to
position the device as a premium offering and raise awareness among the target audience segments. Its

primary objective was to position the device as a premium offering and raise awareness among the target
audience. In line with this, Blis, JCDecaux Play+, and Group M, collaborated to deliver a solution that
combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile

advertising.

The campaign specifically sought to reach passengers from the GCC region and China using premium
advertising assets and a cross-channel strategy, to maximise efficiency and measurability. As part of this,
programmatically targeted ads were displayed at high-impact large format screens at Dubai International
Airport (DXB) Terminals 1 and 3 Arrivals, appearing only when flights from the GCC region and China land.

Moreover, geotargeted mobile campaigns were broadcasted by Blis to further enhance the precision
targeting and engage audiences primed by the pDOOH exposure.

The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million
impressions, achieving 3.03 times more efficiency as compared to traditional DOOH advertising. Mobile

retargeting, on the other hand, recorded an impressive 2.3 million impressions, gaining double the
engagement rate as compared to industry benchmarks.

Karim Hassan, Commercial Director at Blis said: “We are honoured to announce the success of the
personalised campaign that we executed for Huawei in partnership with JCDecaux Play+ and Group M. The
success exemplifies our longstanding commitment to facilitating seamless omnichannel experiences that

reach the right users at the right time, securing quantifiable results for our clients. We look forward to forging
more impactful partnerships in the future, offering our clients best-in-class targeted advertising solutions
which can maximise engagement.”

Dom Kozak, Director of Programmatic at JCDecaux Play+ said: “Our successful partnership with Blis and
Group M for the Huawei omnichannel campaign demonstrates the immense capabilities of pDOOH. The

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