Page 28 - JGROUP PR REPORT APRIL 2025

4/15/25, 11:26 AM Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M
solutions which can maximise engagement.”

Dom Kozak, Director of Programmatic at JCDecaux Play+ said: “Our successful
partnership with Blis and Group M for the Huawei omnichannel campaign demonstrates
the immense capabilities of pDOOH. The technology, particularly when combined with
other channels like mobile advertising, can be a powerful tool to drive the success of
geo-targeted advertising.”

Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group
M said: “At Group M, we believe that the synergetic capabilities of pDOOH and mobile
advertising can help deliver exceptional results, as demonstrated by the success of the
Huawei Mate XT launch campaign. Furthermore, by combining the power of data and
technology, brands can significantly increase their conversion rates, paving the way for
long-term growth.”

The campaign’s success highlights the effectiveness of a unified omnichannel strategy in
reaching target audiences with precision and impact, positioning it as a powerful new
approach for premium brand launches. Bolstered by this achievement, Blis, a subsidiary
of JGroup, remains steadfast in its efforts to help brands understand, reach and engage
consumers.

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