Page 25 - JGROUP PR REPORT APRIL 2025

Blis achieves omnichannel campaign success for

Huawei in partnership with JCDecaux Play+ and

Group M

14/04/2025

The pDOOH garnering 10,225 plays and 1.2 million impressions

UAE, 14 April 2025: Blis, a trusted leader in location-powered advertising and analytics, achieved
remarkable success in its first-ever omnichannel campaign executed in partnership with JCDecaux
Play+ and Group M. The campaign’s success was announced at the JCDecaux Play+ programmatic
launch event in Dubai.

The campaign, specially tailored for the launch of Huawei's premium luxury phone ‘Mate XT’, aimed
to position the device as a premium offering and raise awareness among the target audience
segments. Its primary objective was to position the device as a premium offering and raise
awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M,

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