Page 20 - JGROUP PR REPORT APRIL 2025

4/15/25, 11:25 AM Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M

The campaign specifically sought to reach passengers from the GCC region and China using premium advertising assets and a cross-
channel strategy. Image Courtesy: Blis

MEDIA
Blis achieves omnichannel campaign success for

Huawei in partnership with JCDecaux Play+ and

Group M

The pDOOH garnering 10,225 plays and 1.2 million impressions

Press Release

April 14, 2025

UAE: Blis, a trusted leader in location-powered advertising and analytics, achieved remarkable success
in its first-ever omnichannel campaign executed in partnership with JCDecaux Play+ and Group M. The
campaign’s success was announced at the JCDecaux Play+ programmatic launch event in Dubai.

The campaign, specially tailored for the launch of Huawei's premium luxury phone ‘Mate XT’, aimed to
position the device as a premium offering and raise awareness among the target audience segments. Its
primary objective was to position the device as a premium offering and raise awareness among the

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