Page 15 - JGROUP PR REPORT APRIL 2025

4/15/25, 11:25 AM GroupM, JCDecaux Play+, Blis collab to drive Huawei campaign success - Campaign Middle East
GroupM, JCDecaux Play+, Blis collab to drive

Huawei campaign success

Anup Oommen

The Huawei campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million impressions,
achieving 3.03 times more efficiency as compared with traditional DOOH advertising.

The success behind an omnichannel campaign for Huawei – which witnessed GroupM, JCDecaux Play+ and Blis

collaborate – was recently revealed at the JCDecaux Play+ programmatic launch event in Dubai.

The campaign, specially tailored for the launch of Huawei’s luxury phone Mate XT, aimed to position the device
as a premium offering and raise awareness among the brand’s target audience segments.

Huawei’s primary objective was to position the device as a premium offering and raise awareness among the
target audience. In line with this, Blis, JCDecaux Play+, and Group M collaborated to deliver a solution that
combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile
advertising.

Yasmine Al-Turk, Advanced DOOH and Digital Supply lead GroupM NEXUS from Group M, said, “We believe
that the synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional results, as
demonstrated by the success of the Huawei Mate XT launch campaign. Furthermore, by combining the power of

data and technology, brands can significantly increase their conversion rates, paving the way for long-term
growth.”
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