Page 18 - JGROUP PR REPORT APRIL 2025

4/15/25, 11:25 AM Blis, JCDecaux Play+ partner with Group M for Huawei's omnichannel success
Blis, JCDecaux Play+ partner with Group M for

Huawei's omnichannel success

Adgully Bureau | 23 hours ago

Blis, a trusted leader in location-powered advertising and analytics, achieved remarkable success in its first-ever
omnichannel campaign executed in partnership with JCDecaux Play+ and Group M. The campaign’s success was
announced at the JCDecaux Play+ programmatic launch event in Dubai.

The campaign, specially tailored for the launch of Huawei's premium luxury phone ‘Mate XT’, aimed to position the
device as a premium offering and raise awareness among the target audience segments. Its primary objective was
to position the device as a premium offering and raise awareness among the target audience. In line with this, Blis,
JCDecaux Play+, and Group M, collaborated to deliver a solution that combines the diverse capabilities of
programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile advertising.
The campaign specifically sought to reach passengers from the GCC region and China using premium advertising
assets and a cross-channel strategy, to maximise efficiency and measurability. As part of this, programmatically
targeted ads were displayed at high-impact large format screens at Dubai International Airport (DXB) Terminals 1
and 3 Arrivals, appearing only when flights from the GCC region and China land. Moreover, geotargeted mobile
campaigns were broadcasted by Blis to further enhance the precision targeting and engage audiences primed by
the pDOOH exposure.

The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million impressions,
achieving 3.03 times more efficiency as compared to traditional DOOH advertising. Mobile retargeting, on the other

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