Page 22 - JGROUP PR REPORT APRIL 2025

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4/15/25, 11:25 AM Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M
The technology, particularly when combined with other channels like mobile advertising, can be a
powerful tool to drive the success of geo-targeted advertising.”

Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group M said: “At
Group M, we believe that the synergetic capabilities of pDOOH and mobile advertising can help deliver

exceptional results, as demonstrated by the success of the Huawei Mate XT launch campaign.
Furthermore, by combining the power of data and technology, brands can significantly increase their
conversion rates, paving the way for long-term growth.”

The campaign’s success highlights the effectiveness of a unified omnichannel strategy in reaching

target audiences with precision and impact, positioning it as a powerful new approach for premium brand
launches. Bolstered by this achievement, Blis, a subsidiary of JGroup, remains steadfast in its efforts to
help brands understand, reach and engage consumers.

For further information, please contact:
Orient Planet Group (OPG)

Email: media@orientplanet.com
Website: www.orientplanet.com