Page 21 - JGROUP PR REPORT APRIL 2025

4/15/25, 11:25 AM Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M
target audience. In line with this, Blis, JCDecaux Play+, and Group M, collaborated to deliver a solution
that combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geotargeted
mobile advertising.

The campaign specifically sought to reach passengers from the GCC region and China using premium

advertising assets and a cross-channel strategy, to maximise efficiency and measurability. As part of
this, programmatically targeted ads were displayed at high-impact large format screens at Dubai
International Airport (DXB) Terminals 1 and 3 Arrivals, appearing only when flights from the GCC region
and China land. Moreover, geotargeted mobile campaigns were broadcasted by Blis to further enhance

the precision targeting and engage audiences primed by the pDOOH exposure.

ADVERTISING

The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million
impressions, achieving 3.03 times more efficiency as compared to traditional DOOH advertising. Mobile

retargeting, on the other hand, recorded an impressive 2.3 million impressions, gaining double the
engagement rate as compared to industry benchmarks.

Karim Hassan, Commercial Director at Blis said: “We are honoured to announce the success of the
personalised campaign that we executed for Huawei in partnership with JCDecaux Play+ and Group M.
The success exemplifies our longstanding commitment to facilitating seamless omnichannel

experiences that reach the right users at the right time, securing quantifiable results for our clients. We
look forward to forging more impactful partnerships in the future, offering our clients best-in-class
targeted advertising solutions which can maximise engagement.”

Dom Kozak, Director of Programmatic at JCDecaux Play+ said: “Our successful partnership with Blis

and Group M for the Huawei omnichannel campaign demonstrates the immense capabilities of pDOOH.

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