Page 23 - JGROUP PR REPORT APRIL 2025

4/15/25, 11:26 AM Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M - Middle East Busines…
Blis achieves omnichannel campaign

success for Huawei in partnership with

JCDecaux Play+ and Group M

April 14, 2025 12

Blis, a trusted leader in location-powered advertising and analytics, achieved remarkable

success in its first-ever omnichannel campaign executed in partnership with JCDecaux Play+
and Group M. The campaign’s success was announced at the JCDecaux Play+ programmatic

launch event in Dubai.

Advertise here.

The campaign, specially tailored for the launch of Huawei’s premium luxury phone ‘Mate XT’,
aimed to position the device as a premium offering and raise awareness among the target

audience segments. Its primary objective was to position the device as a premium offering and
raise awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group

M, collaborated to deliver a solution that combines the diverse capabilities of programmatic
Digital Out-of-Home (pDOOH) and geotargeted mobile advertising.

The campaign specifically sought to reach passengers from the GCC region and China using

premium advertising assets and a cross-channel strategy, to maximise efficiency and
measurability. As part of this, programmatically targeted ads were displayed at high-impact
large format screens at Dubai International Airport (DXB) Terminals 1 and 3 Arrivals, appearing

only when flights from the GCC region and China land. Moreover, geotargeted mobile
campaigns were broadcasted by Blis to further enhance the precision targeting and engage

audiences primed by the pDOOH exposure.

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