Page 24 - JGROUP PR REPORT APRIL 2025

4/15/25, 11:26 AM Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M - Middle East Busines…

The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2
million impressions, achieving 3.03 times more efficiency as compared to traditional DOOH

advertising. Mobile retargeting, on the other hand, recorded an impressive 2.3 million
impressions, gaining double the engagement rate as compared to industry benchmarks.

Karim Hassan, Commercial Director at Blis said: “We are honoured to announce the success of
the personalised campaign that we executed for Huawei in partnership with JCDecaux Play+

and Group M. The success exemplifies our longstanding commitment to facilitating seamless
omnichannel experiences that reach the right users at the right time, securing quantifiable

results for our clients. We look forward to forging more impactful partnerships in the future,
offering our clients best-in-class targeted advertising solutions which can maximise

engagement.”

Dom Kozak, Director of Programmatic at JCDecaux Play+ said: “Our successful partnership

with Blis and Group M for the Huawei omnichannel campaign demonstrates the immense
capabilities of pDOOH. The technology, particularly when combined with other channels like

mobile advertising, can be a powerful tool to drive the success of geo-targeted advertising.”

Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group M said: “At
Group M, we believe that the synergetic capabilities of pDOOH and mobile advertising can help

deliver exceptional results, as demonstrated by the success of the Huawei Mate XT launch
campaign. Furthermore, by combining the power of data and technology, brands can
significantly increase their conversion rates, paving the way for long-term growth.”

The campaign’s success highlights the effectiveness of a unified omnichannel strategy in

reaching target audiences with precision and impact, positioning it as a powerful new approach
for premium brand launches. Bolstered by this achievement, Blis, a subsidiary of JGroup,

remains steadfast in its efforts to help brands understand, reach and engage consumers.

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