Page 19 - JGROUP PR REPORT APRIL 2025

4/15/25, 11:25 AM Blis, JCDecaux Play+ partner with Group M for Huawei's omnichannel success
hand, recorded an impressive 2.3 million impressions, gaining double the engagement rate as compared to industry
benchmarks.

Karim Hassan, Commercial Director at Blis, said: “We are honoured to announce the success of the personalised
campaign that we executed for Huawei in partnership with JCDecaux Play+ and Group M. The success exemplifies
our longstanding commitment to facilitating seamless omnichannel experiences that reach the right users at the
right time, securing quantifiable results for our clients. We look forward to forging more impactful partnerships in
the future, offering our clients best-in-class targeted advertising solutions which can maximise engagement.”
Dom Kozak, Director of Programmatic at JCDecaux Play+, said: “Our successful partnership with Blis and Group M
for the Huawei omnichannel campaign demonstrates the immense capabilities of pDOOH. The technology,
particularly when combined with other channels like mobile advertising, can be a powerful tool to drive the success
of geo-targeted advertising.”
Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group M, said: “At Group M, we
believe that the synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional results, as
demonstrated by the success of the Huawei Mate XT launch campaign. Furthermore, by combining the power of
data and technology, brands can significantly increase their conversion rates, paving the way for long-term growth.”
The campaign’s success highlights the effectiveness of a unified omnichannel strategy in reaching target audiences
with precision and impact, positioning it as a powerful new approach for premium brand launches. Bolstered by this
achievement, Blis, a subsidiary of JGroup, remains steadfast in its efforts to help brands understand, reach and
engage consumers.

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