Page 27 - JGROUP PR REPORT APRIL 2025

4/15/25, 11:26 AM Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M

Blis achieves omnichannel campaign success

for Huawei in partnership with JCDecaux Play+

and Group M

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2025-04-14 09:13:28

(MENAFN- Orient Planet Group) UAE, 14 April 2025: Blis, a trusted leader in location-
powered advertising and analytics, achieved remarkable success in its first-ever
omnichannel campaign executed in partnership with JCDecaux Play+ and Group M. The
campaign’s success was announced at the JCDecaux Play+ programmatic launch event
in Dubai.

The campaign, specially tailored for the launch of Huawei's premium luxury phone ‘Mate
XT’, aimed to position the device as a premium offering and raise awareness among the
target audience segments. Its primary objective was to position the device as a premium
offering and raise awareness among the target audience. In line with this, Blis, JCDecaux
Play+, and Group M, collaborated to deliver a solution that combines the diverse
capabilities of programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile
advertising.

The campaign specifically sought to reach passengers from the GCC region and China
using premium advertising assets and a cross-channel strategy, to maximise efficiency
and measurability. As part of this, programmatically targeted ads were displayed at high-
impact large format screens at Dubai International Airport (DXB) Terminals 1 and 3
Arrivals, appearing only when flights from the GCC region and China land. Moreover,
geotargeted mobile campaigns were broadcasted by Blis to further enhance the
precision targeting and engage audiences primed by the pDOOH exposure.

The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and
1.2 million impressions, achieving 3.03 times more efficiency as compared to traditional
DOOH advertising. Mobile retargeting, on the other hand, recorded an impressive 2.3
million impressions, gaining double the engagement rate as compared to industry
benchmarks.

Karim Hassan, Commercial Director at Blis said: “We are honoured to announce the
success of the personalised campaign that we executed for Huawei in partnership with
JCDecaux Play+ and Group M. The success exemplifies our longstanding commitment
to facilitating seamless omnichannel experiences that reach the right users at the right
time, securing quantifiable results for our clients. We look forward to forging more
impactful partnerships in the future, offering our clients best-in-class targeted advertising

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