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4/15/25, 11:27 AM Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M | Web Release
BUSINESS AND ECONO…
Blis Achieves Omnichannel Campaign Success For Huawei In
Partnership With JCDecaux Play+ And Group M
The pDOOH garnering 10,225 plays and 1.2 million impressions
By Editor_wr On Apr 14, 2025
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Blis, a trusted leader in location-powered advertising and analytics, achieved remarkable success in its first-ever
omnichannel campaign executed in partnership with JCDecaux Play+ and Group M. The campaign’s success was
announced at the JCDecaux Play+ programmatic launch event in Dubai.
The campaign, specially tailored for the launch of Huawei’s premium luxury phone ‘Mate XT’, aimed to position the
device as a premium offering and raise awareness among the target audience segments. Its primary objective was to
position the device as a premium offering and raise awareness among the target audience. In line with this, Blis,
JCDecaux Play+, and Group M, collaborated to deliver a solution that combines the diverse capabilities of
programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile advertising.
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