Page 13 - JGROUP PR REPORT APRIL 2025

4/16/25, 11:18 AM Blis Drives Huawei's Omnichannel Success with JCDecaux & GroupM
the GCC region and China land. Moreover, geotargeted mobile campaigns were broadcasted by Blis to further enhance the
precision targeting and engage audiences primed by the pDOOH exposure.

The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million impressions, achieving 3.03
times more efficiency as compared to traditional DOOH advertising. Mobile retargeting, on the other hand, recorded an impressive
2.3 million impressions, gaining double the engagement rate as compared to industry benchmarks.

Karim Hassan, Commercial Director at Blis said, “We are honoured to announce the success of the personalised campaign that we
executed for Huawei in partnership with JCDecaux Play+ and Group M. The success exemplifies our longstanding commitment to
facilitating seamless omnichannel experiences that reach the right users at the right time, securing quantifiable results for our
clients. We look forward to forging more impactful partnerships in the future, offering our clients best-in-class targeted advertising
solutions which can maximise engagement.”

Dom Kozak, Director of Programmatic at JCDecaux Play+ said, “Our successful partnership with Blis and Group M for the Huawei
omnichannel campaign demonstrates the immense capabilities of pDOOH. The technology, particularly when combined with other
channels like mobile advertising, can be a powerful tool to drive the success of geo-targeted advertising.”

Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group M said, “At Group M, we believe that the
synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional results, as demonstrated by the success of
the Huawei Mate XT launch campaign. Furthermore, by combining the power of data and technology, brands can significantly
increase their conversion rates, paving the way for long-term growth.”

The campaign’s success highlights the effectiveness of a unified omnichannel strategy in reaching target audiences with precision
and impact, positioning it as a powerful new approach for premium brand launches. Bolstered by this achievement, Blis, a
subsidiary of JGroup, remains steadfast in its efforts to help brands understand, reach and engage consumers.

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