Page 9 - JGROUP PR REPORT APRIL 2025

The campaign yielded exceptional results, with the pDOOH garnering 10,225

plays and 1.2 million impressions, achieving 3.03 times more efficiency as compared to traditional
DOOH advertising. Mobile retargeting, on the other hand, recorded an impressive 2.3 million

impressions, gaining double the engagement rate as compared to industry benchmarks.

Karim Hassan, Commercial Director at Blis said: “We are honoured to announce the success

of the personalised campaign that we executed for Huawei in partnership with JCDecaux Play+
and Group M. The success exemplifies our longstanding commitment to facilitating seamless

omnichannel experiences that reach the right users at the right time, securing quantifiable results
for our clients. We look forward to forging more impactful partnerships in the future, offering our

clients best-in-class targeted advertising solutions which can maximise engagement.”

Dom Kozak, Director of Programmatic at JCDecaux Play+ said: “Our successful partnership

with Blis and Group M for the Huawei omnichannel campaign demonstrates the immense
capabilities of pDOOH. The technology, particularly when combined with other channels like

mobile advertising, can be a powerful tool to drive the success of geo-targeted advertising.”

Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group

M said: “At Group M, we believe that the synergetic capabilities of pDOOH and mobile
advertising can help deliver exceptional results, as demonstrated by the success of the Huawei

Mate XT launch campaign. Furthermore, by combining the power of data and technology, brands

can significantly increase their conversion rates, paving the way for long-term growth.”

The campaign’s success highlights the effectiveness of a unified omnichannel strategy in reaching
target audiences with precision and impact, positioning it as a powerful new approach for premium

brand launches. Bolstered by this achievement, Blis, a subsidiary of JGroup, remains steadfast in
its efforts to help brands understand, reach and engage consumers.

-Ends-