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4/16/25, 11:18 AM Blis Drives Huawei's Omnichannel Success with JCDecaux & GroupM

ECONOMY & POLICY
Blis Drives Huawei's Omnichannel Success with JCDecaux &

GroupM

16 Apr 2025 3 Min Read CW Team
Blis, a trusted leader in location-powered advertising and analytics, achieved remarkable success in its first-ever omnichannel
campaign executed in partnership with JCDecaux Play+ and Group M. The campaign’s success was announced at the JCDecaux
Play+ programmatic launch event in Dubai.

The campaign, specially tailored for the launch of Huawei's premium luxury phone ‘Mate XT’, aimed to position the device as a
premium offering and raise awareness among the target audience segments. Its primary objective was to position the device as a
premium offering and raise awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M,
collaborated to deliver a solution that combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and
geotargeted mobile advertising.

The campaign specifically sought to reach passengers from the GCC region and China using premium advertising assets and a
cross-channel strategy, to maximise efficiency and measurability. As part of this, programmatically targeted ads were displayed at
high-impact large format screens at Dubai International Airport (DXB) Terminals 1 and 3 Arrivals, appearing only when flights from

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