Page 8 - JGROUP PR REPORT APRIL 2025

Press Release

Blis achieves omnichannel campaign success for Huawei in

partnership with JCDecaux Play+ and Group M

The pDOOH garnering 10,225 plays and 1.2 million impressions

UAE, 14 April 2025: Blis, a trusted leader in location-powered advertising and analytics, achieved

remarkable success in its first-ever omnichannel campaign executed in partnership with JCDecaux
Play+ and Group M. The campaign’s success was announced at the JCDecaux Play+ programmatic

launch event in Dubai.

The campaign, specially tailored for the launch of Huawei's premium luxury phone ‘Mate XT’,

aimed to position the device as a premium offering and raise awareness among the target audience
segments. Its primary objective was to position the device as a premium offering and raise

awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M,
collaborated to deliver a solution that combines the diverse capabilities of programmatic Digital

Out-of-Home (pDOOH) and geotargeted mobile advertising.

The campaign specifically sought to reach passengers from the GCC region and China using

premium advertising assets and a cross-channel strategy, to maximise efficiency and measurability.
As part of this, programmatically targeted ads were displayed at high-impact large format screens

at Dubai International Airport (DXB) Terminals 1 and 3 Arrivals, appearing only when flights from
the GCC region and China land. Moreover, geotargeted mobile campaigns were broadcasted by

Blis to further enhance the precision targeting and engage audiences primed by the pDOOH

exposure.