Page 43 - Metro Brazil PR Report - April 2024
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ini a ves and infrastructure developments.
In conversa on with IMAGES RetailME, Alaa Kara Ali, Chief Execu ve Officer of Metro Brazil
discussed the demand for shapewear in the Middle East region and its resul ng effect on his
business.
Let’s start with your thoughts on the shapewear market in the Middle East and its impact on
retail.
The demand for shapewear in the Middle East offers a profitable opportunity to capitalise on the
rising customer demand for body enhancing products while mee ng the region’s changing cultural
standards and fashion tastes. Our research indicates that the addressable market for shapewear in
the GCC region is predicted to grow by 1.83% to reach $3.5 billion in 2028, versus the global
addressable market that’s expected to touch $218.19 billion, represen ng a 3.98% growth. The
growth of shapewear products is majorly driven by factors including enhanced awareness about
health and wellness, evolving fashion trends and growing preferences for body posi ve products. As
the region’s fashion preferences evolve aligned with changing global trends, the demand for
shapewear will con nue to increase. Further, the emergence of e-commerce pla orms – such as
Metro Brazil – has also contributed to the growth of the shapewear market in the region.
How is Metro Brazil fuelling demand within this market segment?
