Page 40 - Metro Brazil PR Report - April 2024

Latest News

recommendation system. Seamlessly integrated into the platform, AI analyses customer preferences and browsing behaviour to sugg

tailored shapewear solutions. This personalized touch enhances the shopping journey, guiding users towards products that best s
needs and preferences. Combined with an improved one-page checkout process, Metro Brazil ensures a seamless and satisfying
experience for every online shopper, setting a new standard in the world of shapewear e-commerce.

As part of its initiatives, Metro Brazil has also expanded its product portfolio by launching additional sizes for the main pro
demonstrating the expertise and capabilities of its suppliers and its commitment to ensuring inclusivity and customer-centricit

Additionally, the company has developed initiatives to strengthen its distribution channels, forge key partnerships for improvi
experiences and streamline operations, all in aim to remain e

improving marketing performance, and ultimately driving business growth in the booming Middle East eCommerce markets.
The dominance of electronics and fashion sectors, marking 33.8 per cent and 30.8 per cent of eCommerce revenue, de

consumer preferences and market opportunities in the region. Leveraging these market trends, Metro Brazil focuses on providing
premium shapewear solutions, re
Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe that our strategic positioning within the eCommerce land

Middle East region echoes our steadfast commitment to providing unmatched value to customers amidst remarkable market growth.
Being industry pioneers, we have set our goals to empower individuals to embrace their best selves while aligning with the evol

trends in the sector. Over the years, we have been able to retain our leading position in the market due to the enduring loyalt
customers and our strong brand image. It has further fuelled our drive to be a brand synonymous with excellence in the developi

sector.”
Metro Brazil's expansion into Saudi Arabia will bolster the burgeoning KSA eCommerce market, which is projected to reach USD 20

billion in revenue by 2027. It has played a signi
aid the company to seize emerging opportunities in the sector but also underscore its unwavering commitment to cater to a multi
customers. Furthermore, the company exhibits robust commitment towards reducing its environmental footprint by using sustainabl

materials. Currently, 76 per cent of the fabric threads used by Metro Brazil to create its shapewear are biodegradable.
Metro Brazil’s growth trajectory, in alignment with the booming eCommerce market in the Middle East region, is de

knowledge of consumer preferences and market trends. The company’s growth in the market signi
strategic foresight. As the region continues to witness remarkable growth, the company is equipped to navigate these changes, w

providing unmatched value to its customers and solidifying its position as an industry pioneer.

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