Page 37 - Metro Brazil PR Report - April 2024

Metro Brazil introduces strategic innovations | iHeartEmirates
Additionally, the company has developed initiatives to strengthen its distribution

channels, forge key partnerships for improving customer experiences and streamline

operations, all in aim to remain efficient and adaptable to changing market dynamics by

staying competitive, improving marketing performance, and ultimately driving business

growth in the booming Middle East eCommerce markets.

The dominance of electronics and fashion sectors, marking 33.8 per cent and 30.8 per

cent of eCommerce revenue, defines the diverse consumer preferences and market
opportunities in the region. Leveraging these market trends, Metro Brazil focuses on

providing premium shapewear solutions, reflecting its commitment to cater to changing

consumer preferences and its diverse customer base.

Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe that our

strategic positioning within the eCommerce landscape of the Middle East region

echoes our steadfast commitment to providing unmatched value to customers amidst

remarkable market growth. Being industry pioneers, we have set our goals to empower

individuals to embrace their best selves while aligning with the evolving trends in the

sector. Over the years, we have been able to retain our leading position in the market

due to the enduring loyalty of our customers and our strong brand image. It has further

fuelled our drive to be a brand synonymous with excellence in the developing sector.”

Metro Brazil’s expansion into Saudi Arabia will bolster the burgeoning KSA eCommerce

market, which is projected to reach USD 20.01 billion in revenue by 2027. It has

played a significant role in reinforcing its position across the Middle East region. These

efforts not only aid the company to seize emerging opportunities in the sector but also

underscore its unwavering commitment to cater to a multitude of customers.

Furthermore, the company exhibits robust commitment towards reducing its

environmental footprint by using sustainable materials. Currently, 76 per cent of the

fabric threads used by Metro Brazil to create its shapewear are biodegradable.

Metro Brazil’s growth trajectory, in alignment with the booming eCommerce market in

the Middle East region, is defined by its thorough knowledge of consumer preferences

and market trends. The company’s growth in the market signifies its resilience,

innovation and strategic foresight. As the region continues to witness remarkable

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