Page 34 - Metro Brazil PR Report - April 2024

in the Middle East market. According to industry reports, the GCC
eCommerce market set to reach USD 50 billion by 2025, at an
anticipated Compound Annual Growth Rate (CAGR) of 10.95 per cent
from 2023 to 2027.

The company has enhanced its website and mobile application’s user
experience (UX) with intuitive navigation and an AI-driven product

recommendation system. Seamlessly integrated into the platform, AI
analyses customer preferences and browsing behaviour to suggest
tailored shapewear solutions. This personalized touch enhances the
shopping journey, guiding users towards products that best suit their
needs and preferences. Combined with an improved one-page
checkout process, Metro Brazil ensures a seamless and satisfying
experience for every online shopper, setting a new standard in the

world of shapewear e-commerce.

As part of its initiatives, Metro Brazil has also expanded its product

portfolio by launching additional sizes for the main product lines,
demonstrating the expertise and capabilities of its suppliers and its
commitment to ensuring inclusivity and customer-centricity.

Additionally, the company has developed initiatives to strengthen its
distribution channels, forge key partnerships for improving customer
experiences and streamline operations, all in aim to remain efficient
and adaptable to changing market dynamics by staying competitive,

improving marketing performance, and ultimately driving business
growth in the booming Middle East eCommerce markets.

The dominance of electronics and fashion sectors, marking 33.8 per
cent and 30.8 per cent of eCommerce revenue, defines the diverse
consumer preferences and market opportunities in the region.
Leveraging these market trends, Metro Brazil focuses on providing
premium shapewear solutions, reflecting its commitment to cater to
changing consumer preferences and its diverse customer base.

Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe
that our strategic positioning within the eCommerce landscape of the

Middle East region echoes our steadfast commitment to providing
unmatched value to customers amidst remarkable market growth.
Being industry pioneers, we have set our goals to empower individuals

https://www.tradingview.com/news/reuters.com,2024-04-04:newsml_Zaw2DnnJB:0-pressr-metro-
brazil-introduces-strategic-innovations-to-meet-evolving-consumer-demands-in-booming-middle-
east-ecommerce-market/