Page 31 - Metro Brazil PR Report - April 2024

4/26/24, 2:08 PM Metro Brazil introducesstrategic innovations to meet evolving consumer demands - Middle East News 247
personalized touch enhances the shopping journey, guiding users towards products that best suit their needs
and preferences. Combined with an improved one-page checkout process, Metro Brazil ensures a seamless
and satisfying experience for every online shopper, setting a new standard in the world of shapewear e-

commerce.

As part of its initiatives, Metro Brazil has also expanded its product portfolio by launching additional sizes for

the main product lines, demonstrating the expertise and capabilities of its suppliers and its commitment to
ensuring inclusivity and customer-centricity.

Additionally, the company has developed initiatives to strengthen its distribution channels, forge key
partnerships for improving customer experiences and streamline operations, all in aim to remain efficient and

adaptable to changing market dynamics by staying competitive, improving marketing performance, and
ultimately driving business growth in the booming Middle East eCommerce markets.

The dominance of electronics and fashion sectors, marking 33.8 per cent and 30.8 per cent of eCommerce

revenue, defines the diverse consumer preferences and market opportunities in the region. Leveraging these
market trends, Metro Brazil focuses on providing premium shapewear solutions, reflecting its commitment to
cater to changing consumer preferences and its diverse customer base.

Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe that our strategic positioning within
the eCommerce landscape of the Middle East region echoes our steadfast commitment to providing

unmatched value to customers amidst remarkable market growth. Being industry pioneers, we have set our
goals to empower individuals to embrace their best selves while aligning with the evolving trends in the
sector. Over the years, we have been able to retain our leading position in the market due to the enduring
loyalty of our customers and our strong brand image. It has further fuelled our drive to be a brand

synonymous with excellence in the developing sector.”

Metro Brazil’s expansion into Saudi Arabia will bolster the burgeoning KSA eCommerce market, which is

projected to reach USD 20.01 billion in revenue by 2027. It has played a significant role in reinforcing its
position across the Middle East region. These efforts not only aid the company to seize emerging
opportunities in the sector but also underscore its unwavering commitment to cater to a multitude of

customers. Furthermore, the company exhibits robust commitment towards reducing its environmental
footprint by using sustainable materials. Currently, 76 per cent of the fabric threads used by Metro Brazil to
create its shapewear are biodegradable.

Metro Brazil’s growth trajectory, in alignment with the booming eCommerce market in the Middle East region,
is defined by its thorough knowledge of consumer preferences and market trends. The company’s growth in

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