Page 26 - Metro Brazil PR Report - April 2024

Metro Brazil introduces strategic innovations | UAE News 24/7
Metro Brazil, a leading retail and eCommerce company for Brazilian shapewear products in the
Middle East, has set new strategic initiatives and innovative approaches to address the evolving con-
sumer demands in the Middle East market. According to industry reports, the GCC eCommerce mar-
ket set to reach USD 50 billion (h ps://istizada.com/blog/gcc-e-commerce-
statistics/#:~:text=The%20total%20e%2Dcommerce%20revenue,shoppers%2C%20reaching%20almost
%2060%25) by 2025, at an anticipated Compound Annual Growth Rate (CAGR) of 10.95 per cent from
2023 to 2027.

The company has enhanced its website and mobile application’s user experience (UX) with intuitive
navigation and an AI-driven product recommendation system. Seamlessly integrated into the plat-
form, AI analyses customer preferences and browsing behaviour to suggest tailored shapewear solu-
tions. This personalized touch enhances the shopping journey, guiding users towards products that
best suit their needs and preferences. Combined with an improved one-page checkout process, Metro
Brazil ensures a seamless and satisfying experience for every online shopper, se ing a new standard
in the world of shapewear e-commerce.

As part of its initiatives, Metro Brazil has also expanded its product portfolio by launching additional
sizes for the main product lines, demonstrating the expertise and capabilities of its suppliers and its
commitment to ensuring inclusivity and customer-centricity.

Additionally, the company has developed initiatives to strengthen its distribution channels, forge key
partnerships for improving customer experiences and streamline operations, all in aim to remain effi-
cient and adaptable to changing market dynamics by staying competitive, improving marketing per-
formance, and ultimately driving business growth in the booming Middle East eCommerce markets.

The dominance of electronics and fashion sectors, marking 33.8 per cent and 30.8 per cent of eCom-
merce revenue (h ps://ecommercedb.com/markets/ae/all), defines the diverse consumer preferences
and market opportunities in the region. Leveraging these market trends, Metro Brazil focuses on pro-
viding premium shapewear solutions, reflecting its commitment to cater to changing consumer pref-
erences and its diverse customer base.

Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe that our strategic positioning
within the eCommerce landscape of the Middle East region echoes our steadfast commitment to pro-
viding unmatched value to customers amidst remarkable market growth. Being industry pioneers,
we have set our goals to empower individuals to embrace their best selves while aligning with the
evolving trends in the sector. Over the years, we have been able to retain our leading position in the
market due to the enduring loyalty of our customers and our strong brand image. It has further fu-
elled our drive to be a brand synonymous with excellence in the developing sector.”

Metro Brazil’s expansion into Saudi Arabia will bolster the burgeoning KSA eCommerce market,
which is projected to reach USD 20.01 billion (h ps://www.marketresearch.com/Renub-Research-
v3619/Saudi-Arabia-Commerce-Size-Share-32554013/) in revenue by 2027. It has played a significant
role in reinforcing its position across the Middle East region. These efforts not only aid the company
to seize emerging opportunities in the sector but also underscore its unwavering commitment to cater
to a multitude of customers. Furthermore, the company exhibits robust commitment towards reduc-
ing its environmental footprint by using sustainable materials. Currently, 76 per cent of the fabric
threads used by Metro Brazil to create its shapewear are biodegradable.

Metro Brazil’s growth trajectory, in alignment with the booming eCommerce market in the Middle
East region, is defined by its thorough knowledge of consumer preferences and market trends. The
company’s growth in the market signifies its resilience, innovation and strategic foresight. As the re-

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