Page 22 - Metro Brazil PR Report - April 2024

Metro Brazil Introduces Strategic Innovations To Meet Evolving Consumer Demands In Booming Middle East Ecommerce Ma…

Metro Brazil Introduces Strategic Innova ons To

Meet Evolving Consumer Demands In Booming

Middle East Ecommerce Market

Date
4/4/2024 3:21:13 PM

(MENAFN- Mid-East) Metro Brazil, a leading retail and eCommerce company for Brazilian shapewear

products in the Middle East, has set new strategic ini a ves and innova ve approaches to address the
evolving consumer demands in the Middle East market. According to industry reports, the GCC
eCommerce market set to reach USD 50 billion by 2025, at an an cipated Compound Annual Growth

Rate (CAGR) of 10.95 per cent from 2023 to 2027.

The company has enhanced its website and mobile applica on's user experience (UX) with intui ve
naviga on and an AI-driven product recommenda on system. Seamlessly integrated into the pla orm,

AI analyses customer preferences and browsing behaviour to suggest tailored shapewear solu ons. This
personalized touch enhances the shopping journey, guiding users towards products that best suit their
needs and preferences. Combined with an improved one-page checkout process, Metro Brazil ensures

a seamless and sa sfying experience for every online shopper, se ng a new standard in the world of
shapewear e-commerce.

As part of its ini a ves, Metro Brazil has also expanded its product por olio by launching addi onal
sizes for the main product lines, demonstra ng the exper se and capabili es of its suppliers and its

commitment to ensuring inclusivity and customer-centricity.

Addi onally, the company has developed ini a ves to strengthen its distribu on channels, forge key
partnerships for improving customer experiences and streamline opera ons, all in aim to remain
efficient and adaptable to changing market dynamics by staying compe ve, improving marke ng

performance, and ul mately driving business growth in the booming Middle East eCommerce markets.

The dominance of electronics and fashion sectors, marking 33.8 per cent and 30.8 per cent of
eCommerce revenue, defines the diverse consumer preferences and market opportuni es in the

region. Leveraging these market trends, Metro Brazil focuses on providing premium shapewear
solu ons, reflec ng its commitment to cater to changing consumer preferences and its diverse
customer base.

Alaa Kara Ali, CEO of Metro Brazil, said:“At Metro Brazil, we believe that our strategic posi oning within

the eCommerce landscape of the Middle East region echoes our steadfast commitment to providing
unmatched value to customers amidst remarkable market growth. Being industry pioneers, we have set

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