Page 18 - Metro Brazil PR Report - April 2024

anticipated Compound Annual Growth Rate (CAGR) of 10.95 per cent
from 2023 to 2027.

The company has enhanced its website and mobile application’s user
experience (UX) with intuitive navigation and an AI-driven product
recommendation system. Seamlessly integrated into the platform, AI
analyses customer preferences and browsing behaviour to suggest

tailored shapewear solutions. This personalized touch enhances the
shopping journey, guiding users towards products that best suit their
needs and preferences. Combined with an improved one-page
checkout process, Metro Brazil ensures a seamless and satisfying
experience for every online shopper, setting a new standard in the
world of shapewear e-commerce.

As part of its initiatives, Metro Brazil has also expanded its product
portfolio by launching additional sizes for the main product lines,
demonstrating the expertise and capabilities of its suppliers and its

commitment to ensuring inclusivity and customer-centricity.

Additionally, the company has developed initiatives to strengthen its
distribution channels, forge key partnerships for improving customer
experiences and streamline operations, all in aim to remain efficient
and adaptable to changing market dynamics by staying competitive,
improving marketing performance, and ultimately driving business
growth in the booming Middle East eCommerce markets.

The dominance of electronics and fashion sectors, marking 33.8 per

cent and 30.8 per cent of eCommerce revenue, defines the diverse
consumer preferences and market opportunities in the region.
Leveraging these market trends, Metro Brazil focuses on providing
premium shapewear solutions, reflecting its commitment to cater to
changing consumer preferences and its diverse customer base.

Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe
that our strategic positioning within the eCommerce landscape of the
Middle East region echoes our steadfast commitment to providing
unmatched value to customers amidst remarkable market growth.

Being industry pioneers, we have set our goals to empower individuals
to embrace their best selves while aligning with the evolving trends in
the sector. Over the years, we have been able to retain our leading
position in the market due to the enduring loyalty of our customers and

https://www.emiratesnews.today/2024/04/05/metro-brazil-introduces-strategic-innovations/