Page 23 - Metro Brazil PR Report - April 2024

Metro Brazil Introduces Strategic Innovations To Meet Evolving Consumer Demands In Booming Middle East Ecommerce Ma…
our goals to empower individuals to embrace their best selves while aligning with the evolving trends in
the sector. Over the years, we have been able to retain our leading posi on in the market due to the
enduring loyalty of our customers and our strong brand image. It has further fuelled our drive to be a

brand synonymous with excellence in the developing sector.”

Metro Brazil's expansion into Saudi Arabia will bolster the burgeoning KSA eCommerce market, which is
projected to reach USD 20.01 billion in revenue by 2027. It has played a significant role in reinforcing its

posi on across the Middle East region. These efforts not only aid the company to seize emerging
opportuni es in the sector but also underscore its unwavering commitment to cater to a mul tude of
customers. Furthermore, the company exhibits robust commitment towards reducing its environmental

footprint by using sustainable materials. Currently, 76 per cent of the fabric threads used by Metro
Brazil to create its shapewear are biodegradable.

Metro Brazil's growth trajectory, in alignment with the booming eCommerce market in the Middle East

region, is defined by its thorough knowledge of consumer preferences and market trends. The
company's growth in the market signifies its resilience, innova on and strategic foresight. As the region
con nues to witness remarkable growth, the company is equipped to navigate these changes, while

providing unmatched value to its customers and solidifying its posi on as an industry pioneer.

MENAFN04042024005446012082ID1108060913

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