Page 21 - Metro Brazil PR Report - April 2024

Metro Brazil introduces strategic innovations to meet evolving consumer demands in booming Middle East ecommerce marke…
The dominance of electronics and fashion sectors, marking 33.8 per cent and 30.8 per cent
of eCommerce revenue, defines the diverse consumer preferences and market opportunities in

the region. Leveraging these market trends, Metro Brazil focuses on providing premium
shapewear solutions, reflecting its commitment to cater to changing consumer preferences
and its diverse customer base.

Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe that our strategic

positioning within the eCommerce landscape of the Middle East region echoes our steadfast
commitment to providing unmatched value to customers amidst remarkable market growth.
Being industry pioneers, we have set our goals to empower individuals to embrace their best

selves while aligning with the evolving trends in the sector. Over the years, we have been able
to retain our leading position in the market due to the enduring loyalty of our customers and
our strong brand image. It has further fuelled our drive to be a brand synonymous with

excellence in the developing sector.”

Metro Brazil’s expansion into Saudi Arabia will bolster the burgeoning KSA eCommerce market,
which is projected to reach USD 20.01 billion in revenue by 2027. It has played a significant
role in reinforcing its position across the Middle East region. These efforts not only aid the

company to seize emerging opportunities in the sector but also underscore its unwavering
commitment to cater to a multitude of customers. Furthermore, the company exhibits robust

commitment towards reducing its environmental footprint by using sustainable materials.
Currently, 76 per cent of the fabric threads used by Metro Brazil to create its shapewear are
biodegradable.

Metro Brazil’s growth trajectory, in alignment with the booming eCommerce market in the

Middle East region, is defined by its thorough knowledge of consumer preferences and market
trends. The company’s growth in the market signifies its resilience, innovation and strategic
foresight. As the region continues to witness remarkable growth, the company is equipped to

navigate these changes, while providing unmatched value to its customers and solidifying its
position as an industry pioneer.

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