Page 20 - Metro Brazil PR Report - April 2024

Metro Brazil introduces strategic innovations to meet evolving consumer demands in booming Middle East ecommerce marke…
Metro Brazil introduces strategic

innova ons to meet evolving consumer

demands in booming Middle East

ecommerce market

April 4, 2024

Metro Brazil, a leading retail and eCommerce company for Brazilian shapewear products in the
Middle East, has set new strategic initiatives and innovative approaches to address the
evolving consumer demands in the Middle East market. According to industry reports, the GCC

eCommerce market set to reach USD 50 billion by 2025, at an anticipated Compound Annual
Growth Rate (CAGR) of 10.95 per cent from 2023 to 2027.

The company has enhanced its website and mobile application’s user experience (UX) with
intuitive navigation and an AI-driven product recommendation system. Seamlessly integrated

into the platform, AI analyses customer preferences and browsing behaviour to suggest
tailored shapewear solutions. This personalized touch enhances the shopping journey, guiding

users towards products that best suit their needs and preferences. Combined with an
improved one-page checkout process, Metro Brazil ensures a seamless and satisfying
experience for every online shopper, setting a new standard in the world of shapewear e-

commerce.

As part of its initiatives, Metro Brazil has also expanded its product portfolio by launching

additional sizes for the main product lines, demonstrating the expertise and capabilities of its
suppliers and its commitment to ensuring inclusivity and customer-centricity.

Additionally, the company has developed initiatives to strengthen its distribution channels,
forge key partnerships for improving customer experiences and streamline operations, all in

aim to remain efficient and adaptable to changing market dynamics by staying competitive,
improving marketing performance, and ultimately driving business growth in the booming
Middle East eCommerce markets.

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