Page 15 - Metro Brazil PR Report - April 2024

Metro Brazil introduces strategic innovations to meet evolving consumer demands in booming Middle East ecommerce market

Addi onally, the company has developed ini a ves to strengthen its distribu on channels, forge key
partnerships for improving customer experiences and streamline opera ons, all in aim to remain efficient and
adaptable to changing market dynamics by staying compe ve, improving marke ng performance, and

ul mately driving business growth in the booming Middle East eCommerce markets.

The dominance of electronics and fashion sectors, marking 33.8 per cent and 30.8 per cent of eCommerce
revenue, defines the diverse consumer preferences and market opportuni es in the region. Leveraging these
market trends, Metro Brazil focuses on providing premium shapewear solu ons, reflec ng its commitment to

cater to changing consumer preferences and its diverse customer base.

Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe that our strategic posi oning within the
eCommerce landscape of the Middle East region echoes our steadfast commitment to providing unmatched
value to customers amidst remarkable market growth. Being industry pioneers, we have set our goals to
empower individuals to embrace their best selves while aligning with the evolving trends in the sector. Over the

years, we have been able to retain our leading posi on in the market due to the enduring loyalty of our
customers and our strong brand image. It has further fuelled our drive to be a brand synonymous with
excellence in the developing sector.”

Metro Brazil's expansion into Saudi Arabia will bolster the burgeoning KSA eCommerce market, which is

projected to reach USD 20.01 billion in revenue by 2027. It has played a significant role in reinforcing its posi on
across the Middle East region. These efforts not only aid the company to seize emerging opportuni es in the
sector but also underscore its unwavering commitment to cater to a mul tude of customers. Furthermore, the
company exhibits robust commitment towards reducing its environmental footprint by using sustainable

materials. Currently, 76 per cent of the fabric threads used by Metro Brazil to create its shapewear are
biodegradable.

https://www.zawya.com/en/press-release/companies-news/metro-brazil-introduces-strategic-innovations-to-meet-evolving-consumer-demands-in-… 2/3