Page 14 - Metro Brazil PR Report - April 2024

Metro Brazil introduces strategic innovations to meet evolving consumer demands in booming Middle East ecommerce market

Alaa Kara Ali- CEO of Metro Brazil. Image Courtesy: Metro Brazil
Metro Brazil introduces strategic innovations to meet

evolving consumer demands in booming Middle East

ecommerce market

Retail and eCommerce industry report forecasts GCC eCommerce market to reach USD 50 billion by
2025 with 10.95 per cent CAGR from 2023 to 2027

Press Release

April 4, 2024

UAE: Metro Brazil, a leading retail and eCommerce company for Brazilian shapewear products in the Middle

East, has set new strategic ini a ves and innova ve approaches to address the evolving consumer demands in
the Middle East market. According to industry reports, the GCC eCommerce market set to reach USD 50 billion
by 2025, at an an cipated Compound Annual Growth Rate (CAGR) of 10.95 per cent from 2023 to 2027.

The company has enhanced its website and mobile applica on’s user experience (UX) with intui ve naviga on

and an AI-driven product recommenda on system. Seamlessly integrated into the pla orm, AI analyses
customer preferences and browsing behaviour to suggest tailored shapewear solu ons. This personalized touch
enhances the shopping journey, guiding users towards products that best suit their needs and preferences.
Combined with an improved one-page checkout process, Metro Brazil ensures a seamless and sa sfying
experience for every online shopper, se ng a new standard in the world of shapewear e-commerce.

As part of its ini a ves, Metro Brazil has also expanded its product por olio by launching addi onal sizes for the
main product lines, demonstra ng the exper se and capabili es of its suppliers and its commitment to ensuring
inclusivity and customer-centricity.

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