Page 9 - Metro Brazil PR Report - April 2024

The dominance of electronics and fashion sectors, marking 33.8 per cent and 30.8 per cent of

eCommerce revenue, defines the diverse consumer preferences and market opportunities in the

region. Leveraging these market trends, Metro Brazil focuses on providing premium shapewear
solutions, reflecting its commitment to cater to changing consumer preferences and its diverse

customer base.

Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe that our strategic

positioning within the eCommerce landscape of the Middle East region echoes our steadfast

commitment to providing unmatched value to customers amidst remarkable market growth.
Being industry pioneers, we have set our goals to empower individuals to embrace their best

selves while aligning with the evolving trends in the sector. Over the years, we have been able
to retain our leading position in the market due to the enduring loyalty of our customers and

our strong brand image. It has further fuelled our drive to be a brand synonymous with
excellence in the developing sector.”

Metro Brazil's expansion into Saudi Arabia will bolster the burgeoning KSA eCommerce
market, which is projected to reach USD 20.01 billion in revenue by 2027. It has played a

significant role in reinforcing its position across the Middle East region. These efforts not only

aid the company to seize emerging opportunities in the sector but also underscore its
unwavering commitment to cater to a multitude of customers. Furthermore, the company

exhibits robust commitment towards reducing its environmental footprint by using sustainable

materials. Currently, 76 per cent of the fabric threads used by Metro Brazil to create its
shapewear are biodegradable.

Metro Brazil’s growth trajectory, in alignment with the booming eCommerce market in the
Middle East region, is defined by its thorough knowledge of consumer preferences and market

trends. The company’s growth in the market signifies its resilience, innovation and strategic
foresight. As the region continues to witness remarkable growth, the company is equipped to

navigate these changes, while providing unmatched value to its customers and solidifying its

position as an industry pioneer.

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