Page 8 - Metro Brazil PR Report - April 2024
P. 8
Press Release
Metro Brazil introduces strategic innovations to meet evolving
consumer demands in booming Middle East ecommerce market
Retail and eCommerce industry report forecasts GCC eCommerce market to reach USD 50
billion by 2025 with 10.95 per cent CAGR from 2023 to 2027
UAE- April 04, 2024
Metro Brazil, a leading retail and eCommerce company for Brazilian shapewear products in
the Middle East, has set new strategic initiatives and innovative approaches to address the
evolving consumer demands in the Middle East market. According to industry reports, the GCC
eCommerce market set to reach USD 50 billion by 2025, at an anticipated Compound Annual
Growth Rate (CAGR) of 10.95 per cent from 2023 to 2027.
The company has enhanced its website and mobile application’s user experience (UX) with
intuitive navigation and an AI-driven product recommendation system. Seamlessly integrated
into the platform, AI analyses customer preferences and browsing behaviour to suggest tailored
shapewear solutions. This personalized touch enhances the shopping journey, guiding users
towards products that best suit their needs and preferences. Combined with an improved one-
page checkout process, Metro Brazil ensures a seamless and satisfying experience for every
online shopper, setting a new standard in the world of shapewear e-commerce.
As part of its initiatives, Metro Brazil has also expanded its product portfolio by launching
additional sizes for the main product lines, demonstrating the expertise and capabilities of its
suppliers and its commitment to ensuring inclusivity and customer-centricity.
Additionally, the company has developed initiatives to strengthen its distribution channels,
forge key partnerships for improving customer experiences and streamline operations, all in
aim to remain efficient and adaptable to changing market dynamics by staying competitive,
improving marketing performance, and ultimately driving business growth in the booming
Middle East eCommerce markets.
