Page 28 - Metro Brazil PR Report - April 2024

Metro Brazil introduces strategic innovations to meet evolving consumer demands in booming Middle East ecommerce market -
Metro Brazil introduces strategic innova ons

to meet evolving consumer demands in

booming Middle East ecommerce market

April 4, 2024 Editor

UAE- April 04, 2024, Metro Brazil, a leading retail and eCommerce company for Brazilian shapewear
products in the Middle East, has set new strategic ini a ves and innova ve approaches to address the
evolving consumer demands in the Middle East market. According to industry reports, the GCC eCommerce
market set to reach USD 50 billion by 2025, at an an cipated Compound Annual Growth Rate (CAGR) of
10.95 per cent from 2023 to 2027.

The company has enhanced its website and mobile applica on’s user experience (UX) with intui ve
naviga on and an AI-driven product recommenda on system. Seamlessly integrated into the pla orm, AI
analyses customer preferences and browsing behaviour to suggest tailored shapewear solu ons. This
personalized touch enhances the shopping journey, guiding users towards products that best suit their
needs and preferences. Combined with an improved one-page checkout process, Metro Brazil ensures a
seamless and sa sfying experience for every online shopper, se ng a new standard in the world of
shapewear e-commerce.

As part of its ini a ves, Metro Brazil has also expanded its product por olio by launching addi onal sizes for
the main product lines, demonstra ng the exper se and capabili es of its suppliers and its commitment to
ensuring inclusivity and customer-centricity.

Addi onally, the company has developed ini a ves to strengthen its distribu on channels, forge key
partnerships for improving customer experiences and streamline opera ons, all in aim to remain efficient
and adaptable to changing market dynamics by staying compe ve, improving marke ng performance, and
ul mately driving business growth in the booming Middle East eCommerce markets.

The dominance of electronics and fashion sectors, marking 33.8 per cent and 30.8 per cent of eCommerce
revenue, defines the diverse consumer preferences and market opportuni es in the region. Leveraging
these market trends, Metro Brazil focuses on providing premium shapewear solu ons, reflec ng its
commitment to cater to changing consumer preferences and its diverse customer base.

Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe that our strategic posi oning within
the eCommerce landscape of the Middle East region echoes our steadfast commitment to providing
unmatched value to customers amidst remarkable market growth. Being industry pioneers, we have set our
goals to empower individuals to embrace their best selves while aligning with the evolving trends in the
sector. Over the years, we have been able to retain our leading posi on in the market due to the enduring
loyalty of our customers and our strong brand image. It has further fuelled our drive to be a brand
synonymous with excellence in the developing sector.”

Metro Brazil’s expansion into Saudi Arabia will bolster the burgeoning KSA eCommerce market, which is
projected to reach USD 20.01 billion in revenue by 2027. It has played a significant role in reinforcing its

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