Page 42 - Metro Brazil PR Report - April 2024
P. 42

Shapewear in demand




        April 15, 2024 | By Rupkatha B                                                 SHARE













































        Alaa Kara Ali, Chief Execu ve Officer, Metro Brazil



         Ac ng as a bridge between Brazil and GCC markets offering a compelling range of luxury Brazilian
         shapewear products, Metro Brazil aims to empower individuals and increase their self-confidence.


         Metro Brazil at a Glance

         Year of Launch: 2017


         Business Milestones over the Past 12 Months:

               210% increase in sales and a 161% rise in the number of orders from the GCC in 2023.
               Formed strategic alliances with foreign suppliers and logis cs partners to deliver excep onal Brazilian
               shapewear products, streamline opera ons and enhance market posi oning.
         Growth Goals:


               2024: Gain market share in the Middle East, undertake research to improve product offerings and provide
               customers an excep onal online user experience.
               2025: Expand in Europe and North America, build physical stores in the Kingdom of Saudi Arabia and the
               UAE to offer customers an excep onal shopping experience and diversify product range.

         Funding Status: Currently preparing to secure venture capital investments to accelerate expansion
         regionally and globally, while alloca ng resources towards product development, marke ng
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