Page 15 - UNIFONIC PR REPORT - SEPTEMBER 2025

9/30/25, 1:25 PM Redefining CX in MENA: Unifonic joins forces with HUMAIN and Groq at E3 2025
commitment to reimagining the future of customer engagement in the Middle East and North Africa
(MENA), while supporting the ambitious objectives of Saudi Vision 2030.

Ayman Hamdan, Co-Founder of Unifonic, will speak on the first day of the conference, emphasizing the
critical role of emerging technologies in changing customer experiences.

At the event, the company will showcase its upcoming AI Customer Engagement Platform. This CX

platform, driven by Unifonic Intelligence, its AI engine, transforms each customer interaction into a highly
personalized experience that adapts to the context, anticipates and respects customer intent, and
delivers measurable business outcomes.

The AI engine, Unifonic Intelligence, which powers the Unifonic platform, is supported by HUMAIN, a

PIF-owned AI company, and Groq, an AI inference platform that collaborates with HUMAIN within the
Kingdom. The partnership with HUMAIN and Groq provides Unifonic with a competitive advantage in AI
deployment nationwide by allowing it to quickly deliver high-performance, cost-effective AI tools that
ensure data sovereignty and compliance with regional regulations. Groq’s rapid model deployment and

diverse model support, together with HUMAIN's robust infrastructure, end-to-end compliance & security
and enhanced Arabic language support, enables Unifonic to provide hyper-localized, fit-for-purpose &
adaptive AI features.

Karim Zaki, CTO of Unifonic, said: “We are excited to participate in the E3 Customer Experience

Conference 2025, which is a key platform for shaping the future of customer engagement in the region.
We are also pleased to collaborate with our partners at Groq and HUMAIN at this conference. Their
expertise in AI infrastructure enabled us to deliver Arabic-first, compliance-ready AI experiences tailored
to the linguistic and cultural needs of the region. We look forward to continuing this partnership to
empower companies across the MENA region with next-generation customer experiences.”

By leveraging both HUMAIN and Groq’s vast potential, Unifonic provides customers the ability to test,
fine-tune, and deploy new task-specific AI models, while ensuring Arabic language support through
models like Alam.

Fahad AlTurief, KSA Country Manager for Groq, said, “Groq’s speed enables Arabic-first customer

experiences to run at scale, with the performance and compliance companies in the region demand.
Together, we’re setting a new benchmark for how AI powers customer engagement in Saudi Arabia and
across MENA.”

Saeed AlDoba, President AI Infrastructure & Cloud, said, “HUMAIN’s mission is to enable the region’s
leading innovators and enterprises to adopt AI. HUMAIN AI Compute, sovereign by design, will enable

Unifonic in transforming the Customer Experience market with AI agents at the speed of light.”

The E3 Customer Experience Conference 2025 will feature the second CX Hackathon, a C-level
masterclass, and an exhibition, concentrating on key areas such as customer journey mapping,

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