Page 18 - UNIFONIC PR REPORT - SEPTEMBER 2025

9/30/25, 1:25 PM Unifonic elevates MENA customer engagement with new AI platform - The Catalyst
adapts to the context, anticipates and respects customer intent, and delivers

measurable business outcomes.

The AI engine, Unifonic Intelligence, which powers the Unifonic platform, is

supported by HUMAIN, a PIF-owned AI company, and Groq, an AI inference

platform that collaborates with HUMAIN within the Kingdom. The partnership with
HUMAIN and Groq provides Unifonic with a competitive advantage in AI

deployment nationwide by allowing it to quickly deliver high-performance, cost-

effective AI tools that ensure data sovereignty and compliance with regional
regulations. Groq’s rapid model deployment and diverse model support, together

with HUMAIN’s robust infrastructure, end-to-end compliance & security and

enhanced Arabic language support, enables Unifonic to provide hyper-localized,

fit-for-purpose & adaptive AI features.

Karim Zaki, CTO of Unifonic, said: “We are excited to participate in the E3

Customer Experience Conference 2025, which is a key platform for shaping the

future of customer engagement in the region. We are also pleased to collaborate
with our partners at Groq and HUMAIN at this conference. Their expertise in AI

infrastructure enabled us to deliver Arabic-first, compliance-ready AI experiences

tailored to the linguistic and cultural needs of the region. We look forward to
continuing this partnership to empower companies across the MENA region with

next-generation customer experiences.”

By leveraging both HUMAIN and Groq’s vast potential, Unifonic provides

customers the ability to test, fine-tune, and deploy new task-specific AI models,
while ensuring Arabic language support through models like Alam.

Fahad AlTurief, KSA Country Manager for Groq, said, “Groq’s speed enables

Arabic-first customer experiences to run at scale, with the performance and
compliance companies in the region demand. Together, we’re setting a new

benchmark for how AI powers customer engagement in Saudi Arabia and across

MENA.”

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