Page 21 - UNIFONIC PR REPORT - SEPTEMBER 2025

9/30/25, 1:25 PM Redefining CX in MENA: Unifonic Joins Forces with HUMAIN and Groq at E3 2025 - Middle East Business News and Information - …
HUMAIN within the Kingdom. The partnership with HUMAIN and Groq provides Unifonic with a
competitive advantage in AI deployment nationwide by allowing it to quickly deliver high-

performance, cost-effective AI tools that ensure data sovereignty and compliance with regional
regulations. Groq’s rapid model deployment and diverse model support, together with

HUMAIN’s robust infrastructure, end-to-end compliance & security and enhanced Arabic
language support, enables Unifonic to provide hyper-localized, fit-for-purpose & adaptive AI

features.

Karim Zaki, CTO of Unifonic, said: “We are excited to participate in the E3 Customer Experience
Conference 2025, which is a key platform for shaping the future of customer engagement in
the region. We are also pleased to collaborate with our partners at Groq and HUMAIN at this

conference. Their expertise in AI infrastructure enabled us to deliver Arabic-first, compliance-
ready AI experiences tailored to the linguistic and cultural needs of the region. We look forward

to continuing this partnership to empower companies across the MENA region with next-
generation customer experiences.”

By leveraging both HUMAIN and Groq’s vast potential, Unifonic provides customers the ability

to test, fine-tune, and deploy new task-specific AI models, while ensuring Arabic language
support through models like Alam.

Fahad AlTurief, KSA Country Manager for Groq, said, “Groq’s speed enables Arabic-first
customer experiences to run at scale, with the performance and compliance companies in the

region demand. Together, we’re setting a new benchmark for how AI powers customer
engagement in Saudi Arabia and across MENA.”

Saeed AlDoba, President AI Infrastructure & Cloud, said, “HUMAIN’s mission is to enable the

region’s leading innovators and enterprises to adopt AI. HUMAIN AI Compute, sovereign by
design, will enable Unifonic in transforming the Customer Experience market with AI agents at
the speed of light.”

The E3 Customer Experience Conference 2025 will feature the second CX Hackathon, a C-level

masterclass, and an exhibition, concentrating on key areas such as customer journey mapping,
omnichannel strategies, personalization, and brand experiences. The conference will lay the

foundation to explore the potential of AI, digital transformation, and analytics-driven
innovations in enhancing customer interactions and positioning Saudi Arabia as a global CX

leader.

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