Page 25 - UNIFONIC PR REPORT - SEPTEMBER 2025

9/30/25, 1:26 PM Redefining CX in MENA: Unifonic Joins Forces with HUMAIN and Groq at E3 2025 - Middle East News 247
The AI engine, Unifonic Intelligence, which powers the Unifonic platform, is supported by HUMAIN, a PIF-owned AI company, and Groq,
an AI inference platform that collaborates with HUMAIN within the Kingdom. The partnership with HUMAIN and Groq provides Unifonic
with a competitive advantage in AI deployment nationwide by allowing it to quickly deliver high-performance, cost-effective AI tools that
ensure data sovereignty and compliance with regional regulations. Groq’s rapid model deployment and diverse model support, together
with HUMAIN’s robust infrastructure, end-to-end compliance & security and enhanced Arabic language support, enables Unifonic to
provide hyper-localized, fit-for-purpose & adaptive AI features.

Karim Zaki, CTO of Unifonic, said: “We are excited to participate in the E3 Customer Experience Conference 2025, which is a key
platform for shaping the future of customer engagement in the region. We are also pleased to collaborate with our partners at Groq and
HUMAIN at this conference. Their expertise in AI infrastructure enabled us to deliver Arabic-first, compliance-ready AI experiences
tailored to the linguistic and cultural needs of the region. We look forward to continuing this partnership to empower companies across
the MENA region with next-generation customer experiences.”

By leveraging both HUMAIN and Groq’s vast potential, Unifonic provides customers the ability to test, fine-tune, and deploy new task-
specific AI models, while ensuring Arabic language support through models like Alam.

Fahad AlTurief, KSA Country Manager for Groq, said, “Groq’s speed enables Arabic-first customer experiences to run at scale, with
the performance and compliance companies in the region demand. Together, we’re setting a new benchmark for how AI powers
customer engagement in Saudi Arabia and across MENA.”

Saeed AlDoba, President AI Infrastructure & Cloud, said, “HUMAIN’s mission is to enable the region’s leading innovators and
enterprises to adopt AI. HUMAIN AI Compute, sovereign by design, will enable Unifonic in transforming the Customer Experience market
with AI agents at the speed of light.”

The E3 Customer Experience Conference 2025 will feature the second CX Hackathon, a C-level masterclass, and an exhibition,
concentrating on key areas such as customer journey mapping, omnichannel strategies, personalization, and brand experiences. The
conference will lay the foundation to explore the potential of AI, digital transformation, and analytics-driven innovations in enhancing
customer interactions and positioning Saudi Arabia as a global CX leader.

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