Page 27 - UNIFONIC PR REPORT - SEPTEMBER 2025

9/30/25, 1:27 PM Redefining CX in MENA: Unifonic Joins Forces with HUMAIN and Groq at E3 2025 | Web Release
the region. We look forward to continuing this partnership to empower companies across the MENA region with next-generation customer
experiences.”

By leveraging both HUMAIN and Groq’s vast potential, Unifonic provides customers the ability to test, fine-tune, and deploy new task-specific AI
models, while ensuring Arabic language support through models like Alam.

Fahad AlTurief, KSA Country Manager for Groq, said, “Groq’s speed enables Arabic-first customer experiences to run at scale, with the
performance and compliance companies in the region demand. Together, we’re setting a new benchmark for how AI powers customer engagement in
Saudi Arabia and across MENA.”

Saeed AlDoba, President AI Infrastructure & Cloud, said, “HUMAIN’s mission is to enable the region’s leading innovators and enterprises to adopt
AI. HUMAIN AI Compute, sovereign by design, will enable Unifonic in transforming the Customer Experience market with AI agents at the speed of
light.”

The E3 Customer Experience Conference 2025 will feature the second CX Hackathon, a C-level masterclass, and an exhibition, concentrating on key
areas such as customer journey mapping, omnichannel strategies, personalization, and brand experiences. The conference will lay the foundation to
explore the potential of AI, digital transformation, and analytics-driven innovations in enhancing customer interactions and positioning Saudi Arabia as
a global CX leader.

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