Page 26 - UNIFONIC PR REPORT - SEPTEMBER 2025

9/30/25, 1:27 PM Redefining CX in MENA: Unifonic Joins Forces with HUMAIN and Groq at E3 2025 | Web Release

BUSINESS AND ECONO…

Redefining CX In MENA: Unifonic Joins Forces With HUMAIN And Groq At E3 2025

By Editor_wr On Sep 30, 2025

Unifonic, a leading AI powered omnichannel customer engagement platform and SaaS (Software as a Service) provider in the Middle East, announces
its participation as the Platinum Sponsor of the E3 Customer Experience Conference 2025, scheduled to be held from September 29 to 30, 2025, at the
JW Marriott Hotel Riyadh, Saudi Arabia.

The conference serves as an ideal platform for developing CX strategies, convening industry leaders and innovators. As a Saudi-based company,
Unifonic’s presence at the conference underscores its commitment to reimagining the future of customer engagement in the Middle East and North
Africa (MENA), while supporting the ambitious objectives of Saudi Vision 2030.

Ayman Hamdan, Co-Founder of Unifonic, will speak on the first day of the conference, emphasizing the critical role of emerging technologies in
changing customer experiences.

At the event, the company will showcase its upcoming AI Customer Engagement Platform. This CX platform, driven by Unifonic Intelligence, its AI
engine, transforms each customer interaction into a highly personalized experience that adapts to the context, anticipates and respects customer intent,
and delivers measurable business outcomes.

The AI engine, Unifonic Intelligence, which powers the Unifonic platform, is supported by HUMAIN, a PIF-owned AI company, and Groq, an AI
inference platform that collaborates with HUMAIN within the Kingdom. The partnership with HUMAIN and Groq provides Unifonic with a
competitive advantage in AI deployment nationwide by allowing it to quickly deliver high-performance, cost-effective AI tools that ensure data
sovereignty and compliance with regional regulations. Groq’s rapid model deployment and diverse model support, together with HUMAIN’s robust
infrastructure, end-to-end compliance & security and enhanced Arabic language support, enables Unifonic to provide hyper-localized, fit-for-purpose
& adaptive AI features.

Karim Zaki, CTO of Unifonic, said: “We are excited to participate in the E3 Customer Experience Conference 2025, which is a key platform for
shaping the future of customer engagement in the region. We are also pleased to collaborate with our partners at Groq and HUMAIN at this conference.
Their expertise in AI infrastructure enabled us to deliver Arabic-first, compliance-ready AI experiences tailored to the linguistic and cultural needs of

https://web-release.com/redefining-cx-in-mena-unifonic-joins-forces-with-humain-and-groq-at-e3-2025/ 1/2