Page 23 - UNIFONIC PR REPORT - SEPTEMBER 2025

9/30/25, 1:26 PM Redefining CX In MENA: Unifonic Joins Forces With HUMAIN And Groq At E3 2025
AI tools that ensure data sovereignty and compliance with
regional regulations. Groq's rapid model deployment and
diverse model support, together with HUMAIN's robust
infrastructure, end-to-end compliance & security and
enhanced Arabic language support, enables Unifonic to
provide hyper-localized, fit-for-purpose & adaptive AI
features.

Karim Zaki, CTO of Unifonic, said:“We are excited to
participate in the E3 Customer Experience Conference
2025, which is a key platform for shaping the future of
customer engagement in the region. We are also pleased to
collaborate with our partners at Groq and HUMAIN at this
conference. Their expertise in AI infrastructure enabled us
to deliver Arabic-first, compliance-ready AI experiences
tailored to the linguistic and cultural needs of the region. We
look forward to continuing this partnership to empower
companies across the MENA region with next-generation
customer experiences.”

By leveraging both HUMAIN and Groq's vast potential,
Unifonic provides customers the ability to test, fine-tune,
and deploy new task-specific AI models, while ensuring
Arabic language support through models like Alam.

Fahad AlTurief, KSA Country Manager for Groq,
said,“Groq's speed enables Arabic-first customer
experiences to run at scale, with the performance and
compliance companies in the region demand. Together,
we're setting a new benchmark for how AI powers customer
engagement in Saudi Arabia and across MENA.”
Saeed AlDoba, President AI Infrastructure & Cloud,
said,“HUMAIN's mission is to enable the region's leading
innovators and enterprises to adopt AI. HUMAIN AI
Compute, sovereign by design, will enable Unifonic in
transforming the Customer Experience market with AI
agents at the speed of light.”
The E3 Customer Experience Conference 2025 will feature
the second CX Hackathon, a C-level masterclass, and an
exhibition, concentrating on key areas such as customer
journey mapping, omnichannel strategies, personalization,
and brand experiences. The conference will lay the
foundation to explore the potential of AI, digital
transformation, and analytics-driven innovations in
enhancing customer interactions and positioning Saudi
Arabia as a global CX leader.

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