Page 40 - Centena Group PR Report - May 2024

Centena Group strengthens its presence and expands its educational eCommerce platform ‘AtlabShoponline’to KSA – Connec…
Centena Group, a UAE-based multinational conglomerate and leading player in the
field of science, engineering, education, and technology solutions, unveiled its
innovative educational eCommerce platform – ‘AtlabShoponline’ – in the
Kingdom of Saudi Arabia (KSA), further solidifying its robust presence in the
Middle East.

This expansion, made under its subsidiary ATLAB, represents a major step forward
in Centena Group’s commitment to improving educational possibilities in the
Middle East. The Group’s move is in accordance with the Kingdom’s Vision 2030,
which aims to establish the country as a leader in offering and enhancing
opportunities for all through exceptional education, training, and various
employment initiatives as well as services in fields such as health, housing,
entertainment.

ATLAB, the educational solutions division of Centena Group, is leading the charge
in shaping the future of education in the Middle East. Building on the platform’s
success in the UAE, ATLAB will provide teachers and students in Saudi Arabia with
access to state-of-the-art resources in fields such as artificial intelligence (AI),
STEAM, coding, robotics, and sustainability by utilising its expertise and
partnerships with leading global brands, including LEGO, KUBO, Tello Drones, and
Sphero.

Sanjay Raghunath, Chairman and Managing Director of Centena Group,
said: “This is an exciting time for us as we further solidify our presence in the
Middle East with the introduction of our new educational eCommerce platform in
the KSA. It represents a significant step forward in our goal of providing seamless
access to education for everyone through our subsidiary ATLAB. As a group, we are
dedicated to advancing sustainable growth and development for companies and
communities within the Middle East and beyond, as well as reshaping the future
and transforming lives through innovation and technology. In order to better serve
society, we are constantly striving to invest in and provide technological
innovations, applications, and solutions.”

AtlabShoponline has garnered significant interest from parents, educational
institutions, and schools in the UAE, indicating the region’s rising need for high-
quality educational resources. In keeping with the objectives of KSA’s Vision 2030
to develop the nation into a knowledge-based economy, the platform will offer its
extensive selection of products and services in the country. AtlabShoponline has
received a resoundingly positive response, leading to an increase in demand from
both institutions and parents. Notably, 80 to 90 per cent of FIRST LEGO League
(FLL) kits are purchased through AtlabShoponline, making it a preferred
destination to get resources for such educational competitions.

Nilesh Korgaonkar, CEO of ATLAB, said: “Beyond conventional eCommerce
platforms, AtlabShoponline is launching a customized approach for easy access to
educational resources in KSA for an engaging learning experience. Backed by a
team of educational experts, ATLAB works with schools to successfully incorporate
new ideas into their courses. The GCC region is evolving and diversifying as a
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