Page 44 - Centena Group PR Report - May 2024

Centena expands its educational ‘AtlabShoponline’ to KSA
Centena expands its educational ‘AtlabShoponline’ to KSA

DUBAI, 12 days ago
Centena Group, a UAE-based leading player in the field of science, engineering, education, and technology
solutions, has unveiled its innovative educational eCommerce platform – ‘AtlabShoponline’ – in Saudi Arabia.

This expansion, made under its subsidiary ATLAB, represents a major step forward in Centena Group’s
commitment to improving educational possibilities in the Middle East. The group’s move is in accordance with the
kingdom’s Vision 2030, which aims to establish the country as a leader in offering and enhancing opportunities for
all through exceptional education, training, and various employment initiatives as well as services in fields such
as health, housing entertainment.

ATLAB, the educational solutions division of Centena Group, is leading the charge in shaping the future of
education in the Middle East. Building on the platform’s success in the UAE, ATLAB will provide teachers and
students in Saudi Arabia with access to state-of-the-art resources in fields such as artificial intelligence (AI),
STEAM, coding, robotics, and sustainability by utilising its expertise and partnerships with leading global brands,
including LEGO, KUBO, Tello Drones, and Sphero.

Seamless access
Sanjay Raghunath, Chairman and Managing Director of Centena Group, said: “This is an exciting time for us as
we further solidify our presence in the Middle East with the introduction of our new educational eCommerce
platform in the KSA. It represents a significant step forward in our goal of providing seamless access to education
for everyone through our subsidiary ATLAB.

“As a group, we are dedicated to advancing sustainable growth and development for companies and
communities within the Middle East and beyond, as well as reshaping the future and transforming lives through
innovation and technology. In order to better serve society, we are constantly striving to invest in and provide
technological innovations, applications, and solutions.”

AtlabShoponline has garnered significant interest from parents, educational institutions, and schools in the UAE,
indicating the region’s rising need for high-quality educational resources. In keeping with the objectives of KSA’s
Vision 2030 to develop the nation into a knowledge-based economy, the platform will offer its extensive selection
of products and services in the country.

Positive response
AtlabShoponline has received a resoundingly positive response, leading to an increase in demand from both
institutions and parents. Notably, 80% to 90% of FIRST LEGO League (FLL) kits are purchased through
AtlabShoponline, making it a preferred destination to get resources for such educational competitions.

Nilesh Korgaonkar, CEO of ATLAB, said: “Beyond conventional eCommerce platforms, AtlabShoponline is
launching a customised approach for easy access to educational resources in KSA for an engaging learning
experience. Backed by a team of educational experts, ATLAB works with schools to successfully incorporate new
ideas into their courses. The GCC region is evolving and diversifying as a knowledge-based economy to create
more private sector jobs for a young and growing population. Aligning to this development and to boost
employment and economy, ATLAB provides STEAM based education experiences that encourage students’
creativity, innovation, and critical thinking abilities as a STEAM.org accredited organisation.”--TradeArabia News
Service

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