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11/13/23, 11:16 AM World of Coffee Dubai 2024 reveals varied activities and programs to promote partnerships within sector - Middle East New…

World of Coffee Dubai 2024 reveals varied

activities and programs to promote partnerships

within sector

By Middle East News 247 November 13, 2023

The World of Coffee Dubai 2024, one of the most anticipated events in the coffee industry, which is
organised by DXB Live, the integrated event management and experiential agency of the Dubai World

Trade Centre, announced a wide range of specialised activities that aims at boosting cooperation and
partnerships between the exhibitors and visitors while exploring opportunities in the growing coffee sector.
The key agenda of the event, which will held from January 21 to 23, 2024, includes various programs

namely, the Roaster Village, the Cup Room, and the Brew Bar. Additionally, the exhibition will feature
spaces specifically designed to draw attention to the importance of promoting sustainable practices in the

industry through several discussions, specialised workshops on sustainability, best practices for utilising
resources, and sustainable initiatives that demonstrate the commitment of the international coffee
community to responsible production.

The exhibition will also set the stage for the launch of various new events, like the Franchise Village, a
platform that will bring together leading brands seeking to expand in the region and investors interested in

establishing branches of renowned coffee brands. The platform will reinforce the position of the World of
Coffee as a key event for exploring growth and collaboration opportunities.

Among the exhibition’s features and programs, the Buyers Program and Buyers Longue will enable
meetings between buyers and farmers, traders, distributors, and roasters, as well as food and beverage

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