Page 24 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/13/23, 11:15 AM WAM - World of Coffee Dubai 2024 reveals varied activities, programmes to promote partnerships within sector
judges to choose winners. The exhibition offers a remarkable

opportunity for participants to win the International

Specialised Coffee Association's award for the best design or

best product worldwide for 2024.

Ensuring an enhanced experience for participants

Khalid Al Hammadi, Senior Vice President of DXB LIVE,

said, “Through this edition, we aim to boost the position of

the World of Coffee Dubai to be the most preferred global

platform for coffee industry leaders.

We strongly believe the event will surpass the conventional

trade show paradigm, securing its reputation as the world’s

pre-eminent forum for enthusiasts, professionals, and experts

to stay current on industry developments and explore novel

strategies and ecologically sustainable practices that will

further the industry’s expansion and sustainability.”

“The exhibition provides a significant opportunity to learn

about the various sources of coffee beans, roasters, and

coffee supply chain as well as to assess the latest

advancements in the fields of packaging, distribution, and

production. The events, especially the Buyers' program, will

improve participants' experience and enable them to interact

directly to grow and maintain their enterprises,” Al Hammadi

added.

 Amjad Saleh / Ahlam Almazrooi

Economy United Arab Emirates (UAE)

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