Page 19 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

World of Coffee Dubai 2024 reveals

varied activities, programmes to

promote partnerships within sector

UAE
Emirates News Agency (WAM)Mon, 13 Nov 2023
Photo Credit: WAM

The World of Coffee Dubai 2024, one of the most anticipated events in the coffee industry, is organised
by DXB Live, the integrated event management and experiential agency of the Dubai World Trade
Centre, announced a wide range of specialised activities that aims at boosting cooperation and
partnerships between the exhibitors and visitors while exploring opportunities in the growing coffee
sector.

The key agenda of the event, which will held from 21st to 23rd January 2024, includes various
programmes namely, the Roaster Village, the Cup Room, and the Brew Bar. Additionally, the exhibition
will feature spaces specifically designed to draw attention to the importance of promoting sustainable
practices in the industry through several discussions, specialised workshops on sustainability, best
practices for utilising resources, and sustainable initiatives that demonstrate the commitment of the
international coffee community to responsible production.

The exhibition will also set the stage for the launch of various new events, like the Franchise Village,
a platform that will bring together leading brands seeking to expand in the region and investors
interested in establishing branches of renowned coffee brands. The platform will reinforce the
position of the World of Coffee as a key event for exploring growth and collaboration opportunities.

Among the exhibition’s features and programs, the Buyers Programme and Buyers Longue will enable
meetings between buyers and farmers, traders, distributors, and roasters, as well as food and
beverage managers from the tourism and hospitality sectors. It will further encourage interaction and
communication among industry stakeholders and offer an ideal setting for potential partnerships and
transactions.

In addition, the 2024 edition will be held in two large theatres to accommodate more participants for
its series of dialogues and free workshops. One theatre will be dedicated to hosting specialised coffee
association dialogues, while the other will be for unfiltered sessions, like hosting extensive dialogues
with the presence of numerous global experts and specialists to discuss the latest trends, innovations,
and products worldwide.

The Roasting Village, Cupping Room, and Brew Bar pavilions are also expanding to meet the growing
demand for participation. The Roasters Village area is expected to be one of the most alluring areas
for attendees as it will exhibit coffee-making machines and water sources.

The participating businesses will also make coffee and display their coffee beans. Along with
specialised guests, it brings together a dozen global businesses and offers an opportunity to sample
coffee that has been prepared and roasted in a variety of methods.

https://www.gdnonline.com/Details/1295625/World-of-Coffee-Dubai-2024-reveals-varied-activities,-
programmes-to-promote-partnerships-within-sector