Page 18 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/15/23, 11:30 AM Global coffee landscape shifting from traditional techniques to smart machines and technologies - Qahwa World
Currently, the trending brewing techniques ruling the coffee landscape are cold brew and
nitro cold brew.

The coffee industry, which traces its heritage back to the ancient period, is now expanding
by adapting to changing consumer preferences and technological advancements. By
integrating with innovative digital solutions, the industry is now ensuring convenience,
precision, and customisation. The ever-evolving coffee landscape is now set to expand its
growth, especially with heightened attention towards integrating technological and
sustainable practices into the industry. The events like World of Coffee Exhibition 2024,
which will be held from January 21 to 23, 2024 at the Dubai World Trade Centre (DWTC) is
set to boost the industry’s growth prospects. The event, organised by DXB LIVE in
collaboration with the Specialty Coffee Association (SCA), will gather industry
professionals, exhibitors, and coffee enthusiasts to highlight the latest trends in the coffee
industry.

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